Oakdale to lose Chevy, regain old name (Record-Journal)
WALLINGFORD - The Chevrolet Theatre on South Turnpike Road has returned to its former name, the Oakdale Theatre, according to James Bozzi, vice president of marketing. Chevrolet did not renew its sponsorship contract, which had nearly expired, Bozzi said. The venue is owned by Live Nation, a production company. The name will stay Oakdale Theatre until company management can find another sponsor. Management representatives are in talks with a local company and could announce a new sponsor within two weeks, Bozzi said, though he declined to name the company.
"They just chose to part ways," Bozzi said, adding that Chevrolet's financial troubles are no secret. The carmaker's parent company, General Motors, recently emerged from bankruptcy reorganization and has severed ties with thousands of dealerships nationwide. Representatives of Chevrolet and Live Nation could not be reached for comment, but the name is listed as Oakdale Theatre on Live Nation's Web sites. "It's a sign of the times," said Robin Wilson, president of the Quinnipiac Chamber of Commerce. Wilson knew about the change back to Oakdale, but did not know who the new sponsor might be. "We wished people - Chevrolet - were doing well enough to maintain it." Chevrolet won the five-year contract for the theater's naming rights in July 2005, the same year as Dodge's contract with the former Meadows Music Theater in Hartford, now called Comcast Theatre. - complete article
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